Type of Resource:
Thesis

Year of Publication:
2016

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use

Author(s): Asiedu Davis Harrison

The study therefore explores the relationship between internet banking service quality and customer loyalty, and further assess the mediating role of customer satisfaction on the relationship. The results of the analysis indicated that there is a direct and positive relationship between Internet banking service quality and customer loyalty. However the analysis revealed that customer satisfaction partially mediates the relations between Internet banking service quality and customer loyalty.

URL
http://ugspace.ug.edu.gh/handle/123456789/23425

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium