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Exploring the Walled Garden Theory: An Empirical Framework to Assess Pricing Effects on Mobile Data Usage

Type of Resource:
Research article

Year of Publication:

- Trends

- Internet Access, Affordability And Use

Author(s): Ava Chen, Nick Feamster and Enrico Calandro

Trends: South African users generally prefer Wi-Fi connections, South African users on prepaid plans generally display much higher usage than those on postpaid plans (with the notable exception of Facebook). zero-rating WhatsApp on Cell-C’s network increases overall usage of the application, regardless of connection type. the most popular applications in South Africa are more varied, ranging from web-browsing to communications to social networking to entertainment applications.


Region of Study:

Country of Study:
South Africa,

Study Quality