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Factor Analysis of Customer Preference for Mobile Phone Network (A Case Study of Cape Coast Polytechnic

Type of Resource:
Thesis

Year of Publication:
2015

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use


Author(s): Charles Mensah

This research tries to determine the “hidden” factors which ultimately influence the choice of mobile phone network in Cape Coast Polytechnic. The study shows that more male respondents participated in the study mostly are in the age group of 18-24 years old.

URL
http://ugspace.ug.edu.gh/handle/123456789/21901

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium