OTT - threat or opportunity for African Telcos?
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- Internet Access, Affordability And Use
: Christoph Stork, Steve Esselaar, Chenai Chair and Safia Kahn
Enablers: mobile internet is cheap when Over The Top (OTT) services are used instead of voice and text messages. Trends: African operators have adopted various strategies to defend their revenues against OTT services such as bundling voice, text and data together in top-up products. Challenges: A voice minute or SMS frequently costs more than a MB of data when topping up using a data bundle. A MB data is of much more use for voice and texting when using for VoIP and instant messaging and other OTTs
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