Examining the Factors that Influence the Adoption of Mobile Money in Ghana
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- Internet Access, Affordability And Use
: Dorcas Asanoa Tandoh
The purpose of this research is to examine the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and price value on consumers’ behavioural intention to adopt mobile money in Ghana. The result of the study found positive support for the influence of performance expectancy, effort expectancy, hedonic motivation, price value and social influence on behavioural intention.
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