Type of Resource:
Thesis

Year of Publication:
2016

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use

Author(s): Dorcas Asanoa Tandoh

The purpose of this research is to examine the influence of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and price value on consumers’ behavioural intention to adopt mobile money in Ghana. The result of the study found positive support for the influence of performance expectancy, effort expectancy, hedonic motivation, price value and social influence on behavioural intention.

URL
http://ugspace.ug.edu.gh/handle/123456789/23389

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium