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An Absorptive Capacity Perspective of Organizational Learning through Social Media: Evidence from the Ghanaian Fashion Industry

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- Enablers
- Trends

- Internet Access, Affordability And Use

Author(s): Edna Owusu Bempah

The Absorptive Capacity Theory was used as the theoretical lens for this study to help analyze how organizations absorb new knowledge using social media tools and applications; and the extent to which the usage of social media makes knowledge absorption possible in the Ghanaian fashion industry. The findings from the study suggest that Ghanaian fashion designers do not intensively use social media to assimilate knowledge but rather to acquire, transform and exploit knowledge. The popular social media applications used by Ghanaian fashion designers include; Facebook, Twitter, Instagram, Blogger, YouTube, Printrest, Flickr, Google Plus, and Tumblr.


Region of Study:
West Africa,

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