Type of Resource:
Thesis

Year of Publication:
2015

Indicators:
- Enablers
- Challenges
- Trends


Themes:
- Internet Access, Affordability And Use

Author(s): Gyapong Kenneth Leslie

 This research seeks to investigate how Ghanaian e-commerce firms institute trust in their websites and how that influences consumer trust.  The findings of this study indicated that the e-commerce firms were using recommender systems and social presence applications (technological antecedents) to institute trust. They were also instituting trust using policies, third party alliance, offline presence, and product guarantee/warranty (organizational antecedents).

URL
http://ugspace.ug.edu.gh/handle/123456789/8155

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium