The Influence of Facebook Usage on Sales Performance: The Mediating Role of Employees’ Service Behaviours
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- Internet Access, Affordability And Use
: John Paul Basewe Kosiba
The purpose of this study is to examine the influence of Facebook usage on sales performance and explore whether an employee's service behaviour has a mediating effect on the relationship between Facebook usage and sales performance. The study revealed that Facebook usage has a significant influence on customer-base relationship performance and financial performance. Businesses predominantly use Facebook to increase their brand visibility and to develop customer relationships.
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