Type of Resource:
Thesis

Year of Publication:
2016

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use

Author(s): John Paul Basewe Kosiba

The purpose of this study is to examine the influence of Facebook usage on sales performance and explore whether an employee's service behaviour has a mediating effect on the relationship between Facebook usage and sales performance. The study revealed that Facebook usage has a significant influence on customer-base relationship performance and financial performance. Businesses predominantly use Facebook to increase their brand visibility and to develop customer relationships.

URL
http://ugspace.ug.edu.gh/handle/123456789/21431

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium