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Political Marketing in Ghana: The Role of Social Media

Type of Resource:
Thesis

Year of Publication:
2016

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use


Author(s): Justice Boateng Dankwah

 The primary objective of this study therefore is to examine the extent to which political message dissemination on social media by politicians in Ghana influence young voters’ political knowledge, efficacy, and participation. The study revealed a positive and significant relationship between political communication on social media and political knowledge, efficacy and participation of young voters.

URL
http://ugspace.ug.edu.gh/handle/123456789/21806

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium