Political Marketing in Ghana: The Role of Social Media
Type of Resource:
Thesis
Year of Publication:
2016
Indicators:
- Enablers
- Trends
Themes:
- Internet Access, Affordability And Use
Author(s): Justice Boateng Dankwah
The primary objective of this study therefore is to examine the extent to which political message dissemination on social media by politicians in Ghana influence young voters’ political knowledge, efficacy, and participation. The study revealed a positive and significant relationship between political communication on social media and political knowledge, efficacy and participation of young voters.
URL
http://ugspace.ug.edu.gh/handle/123456789/21806
Region of Study:
West Africa,
Country of Study:
Ghana,
Study Quality
Medium