Political Marketing in Ghana: The Role of Social Media
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- Internet Access, Affordability And Use
: Justice Boateng Dankwah
The primary objective of this study therefore is to examine the extent to which political message dissemination on social media by politicians in Ghana influence young voters’ political knowledge, efficacy, and participation. The study revealed a positive and significant relationship between political communication on social media and political knowledge, efficacy and participation of young voters.
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