Type of Resource:
Thesis

Year of Publication:
2015

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use

Author(s): Adomako Kankam William

This study sought to find out the factors influencing social media utilization in the Ghanaian hotel industry among the star-rated hotels. The study adopted cross-sectional approach to solicit the views of 127 hotel managers. The results revealed that Ghanaian hotels are present on social media, overall their use is basic. Most of the hotels suffer from low levels of visibility, activity and engagement.

URL
http://ugspace.ug.edu.gh/handle/123456789/8338

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium