Type of Resource:
Policy brief

Year of Publication:
2014

Indicators:
- Enablers
- Solutions or Strategies
- Trends


Themes:
- Internet Access, Affordability And Use

Author(s): Mark Graham

The focus on international BPO work has not succeeded as originally envisioned. The country has been moderately successful in attracting foreign BPO/ITES firms to Kenya.Kenya has been able to build a positive and successful brand around the BPO/ITES sector.The arrival of fibre-optic cables has been an important enabler for the BPO/ITES sector. Its recommended that Kenya: Adopt a multi-pronged BPO/ITES strategy,Harness the critical mass of digital adoption the region, carry out research and training, encourage knowledge spillovers from foreign BPO/ITES work based in Kenya, continue to build the Kenyan brand, financially supporting SMEs and carry out research and training

URL
https://assets.publishing.service.gov.uk/media/57a089bee5274a27b2000241/60942-policybrief.pdf

Region of Study:


Country of Study:
Kenya,

Study Quality
Medium