Type of Resource:
Thesis

Year of Publication:
2015

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use

Author(s): Maxwell Kofi Adika

The study sought to analyse the direct and indirect relationship among relationship marketing (RM) practices of trust, commitment, conflict handling on customer retention. The findings revealed that the RM construct of trust and commitment do not have a direct relationship with customer retention except conflict handling.

URL
http://ugspace.ug.edu.gh/handle/123456789/21319

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium