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Mobile Phone Usage among Kayayei in Madina Market

Type of Resource:
Dissertation

Year of Publication:
2015

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use


Author(s): Munira Karim

This study sought to examine the use of mobile phone by Kayayei in Madina market. The research discovered that mobile phone was an important tool to the Kayayei not only because they used it for communication purposes but also used it for doing business with their customers. The motivating factor for their use of the mobile phone is its ability to keep them in constant touch with family and customers. The study found that the Kayayei used the mobile for money transfers and also saved their money on the mobile wallet and accessed it as and when they wanted to redraw some money for remittance.

URL
http://ugspace.ug.edu.gh/handle/123456789/21564

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium