Type of Resource:
Research report

Year of Publication:
2018

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use

Author(s): Mwangi F. L. Mureithi

This study sought to fill the existing research gap by conducting study to establish factors influencing consumers’ decision on making online transactions in the banking sector in Nairobi, Kenya. The study concludes that demopraphic factors are positively related to consumers’ decision on making online transactions in the banking sector; perceived risk are positively related to consumers’ decision on making online transactions in the banking sector; customers perceived factors are positively related to consumers’ decision on making online transactions in the banking sector; social factors are positively related to consumers’ decision on making online transactions in the banking sector.

URL
http://erepository.uonbi.ac.ke/handle/11295/104303

Region of Study:
East Africa,

Country of Study:
Kenya,

Study Quality
Low