The use of Facebook in the 2012 Presidential Campaigns: A Content Analysis of John Dramani Mahama and Nana Addo Danquah Akufo-Addo’s Official Pages
Type of Resource:
Year of Publication:
- Internet Access, Affordability And Use
: Nana Kwame Osei Fordjour
This study is a quantitative content analysis of the textual Facebook wall posts of John Dramani Mahama and Nana Addo Danquah Akufo-Addo, during the 2012 election campaign. The principal goal of the research was to determine whether the Facebook wall posts of both candidates fell under the functions, topics and sub topics of political campaign discourse.
Region of Study
Country of Study