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The use of Facebook in the 2012 Presidential Campaigns: A Content Analysis of John Dramani Mahama and Nana Addo Danquah Akufo-Addo’s Official Pages

Type of Resource:
Dissertation

Year of Publication:
2015

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use


Author(s): Nana Kwame Osei Fordjour

This study is a quantitative content analysis of the textual Facebook wall posts of John Dramani Mahama and Nana Addo Danquah Akufo-Addo, during the 2012 election campaign. The principal goal of the research was to determine whether the Facebook wall posts of both candidates fell under the functions, topics and sub topics of political campaign discourse. 

URL
http://ugspace.ug.edu.gh/handle/123456789/21410

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium