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The moderating effect of subjective norms, perceived behavioural control and gender on the relationship between attitude towards internet advertising and purchase intention of University students in Kenya.
Type of Resource: Journal Article
Year of Publication: 2014
Indicators:
- Enablers
Themes:
- Internet Or Digital Rights and Freedoms
Author(s): Ogutu RP, Ogutu M., Njanja L.
Internet moderation, Internet advertising & genger attitude
