Type of Resource:
Long Essay

Year of Publication:
2016

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use

Author(s): Patrick Kpikpi

The study is intended to provide understanding of the use of social media for advertising by the advertising agencies in Ghana and to identify the prospects and challenges associated with its adoption. It is also to explore possible solutions that can possibly enhance the use of social media in advertising practice in Ghana.  

URL
http://ugspace.ug.edu.gh/handle/123456789/22866

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Low