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UPDATE: State of prepaid market in South Africa Submission to the Parliament of South Africa on “The Cost to Communicate in South Africa”

Type of Resource:
Policy brief

Year of Publication:

- Enablers
- Trends

- Internet Access, Affordability And Use

Author(s): ResearchICTAfrica

Trends: Vodacom, MTN and Cell C are competing more and more on customised products for subscribers instead of strict service pricing. • Telkom fails to exert pressure on other operators despite undercutting competitors’ voice tariffs and monthly data prices. Enabler: •Cell C’s strategy to champion best-value products, cheapest voice and SMS products, and subsidising an exclusive zero-rating strategy with a global social networking platform makes it the leader of the prepaid pack. Impact/outcome: •Customised products from service providers may result in reduced cost of communication but this requires high levels of consumer awareness to check the terms and conditions of such services which may have time or product limitations.


Region of Study:

Country of Study:
South Africa,

Study Quality