UPDATE: State of prepaid market in South Africa
Submission to the Parliament of South Africa on “The Cost to Communicate in South Africa”
Type of Resource:
Year of Publication:
- Internet Access, Affordability And Use
Trends: Vodacom, MTN and Cell C are competing more and more on
customised products for subscribers instead of strict service pricing.
• Telkom fails to exert pressure on other operators despite undercutting
competitors’ voice tariffs and monthly data prices.
Enabler: •Cell C’s strategy to champion best-value products, cheapest voice and
SMS products, and subsidising an exclusive zero-rating strategy with a
global social networking platform makes it the leader of the prepaid
Impact/outcome: •Customised products from service providers may result in reduced cost
of communication but this requires high levels of consumer awareness
to check the terms and conditions of such services which may have
time or product limitations.
Region of Study
Country of Study