HOVER OVER a bubble to see details with links to studies. CLICK ON a link in the axes to see more information of a specific study and a link to redirect you to the specific study.
Top operators for personalised prepaid
Type of Resource: Policy brief
Year of Publication: 2016
- Internet Access, Affordability And Use
Trends: Vodacom, MTN and Cell C are competing more and more on customised products for subscribers instead of strict service pricing.
• Telkom fails to exert pressure on other operators in spite of undercutting competitors’ voice tariffs and monthly data prices.
•Cell C’s strategy to champion best-value products, cheapest voice and SMS products, and subsidising an exclusive zero-rating strategy with a
global social networking platform makes it the leader of the prepaid pack.