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Top operators for personalised prepaid products

Type of Resource:
Policy brief

Year of Publication:

- Trends

- Internet Access, Affordability And Use

Author(s): ResearchICTAfrica

Trends: Vodacom, MTN and Cell C are competing more and more on customised products for subscribers instead of strict service pricing. • Telkom fails to exert pressure on other operators in spite of undercutting competitors’ voice tariffs and monthly data prices. •Cell C’s strategy to champion best-value products, cheapest voice and SMS products, and subsidising an exclusive zero-rating strategy with a global social networking platform makes it the leader of the prepaid pack.


Region of Study:

Country of Study:
South Africa,

Study Quality