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Bundling up - new pricing strategies in the African
Type of Resource: Policy brief
Year of Publication: 2015
- Internet Access, Affordability And Use
Enablers: Operators are capturing growing mobile subscriber markets with pricing strategies moving beyond voice and SMS services to data
Blended bundles emerge as late entrants’ strategy to gain market share with smaller operators in Uganda, Kenya and Tanzania scoring high on the index
Trends: Dominant operators such as MTC (Namibia) offer blended bundles as a defense strategy against Over The Top players