Going Mobile: Using SNSs to Promote STEMI on the Backseat of a Taxi Across Africa
Type of Resource:
Conference paper
Year of Publication:
2015
Indicators:
- Trends
Themes:
- Digital Literacy And Skills
- Internet Access, Affordability And Use
Author(s): Ronald Beyers and Seugnet Blignaut
Enablers: The service uses MXit, a cost effective social media based on a Wireless Application Protocol (WAP) to reach low income users primarily across Africa, though not necessarily restricted to this continent. Impact/Outcome: Statistics indicate regular use of the service over a 24 h period, with prominent peaks before and after school, intimating that users were accessing the service from the back seat of a taxi on route to and from school.
URL
https://link.springer.com/chapter/10.1007/978-3-319-25684-9_8
Region of Study:
Africa,
Country of Study:
Africa,
Study Quality
High