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Going Mobile: Using SNSs to Promote STEMI on the Backseat of a Taxi Across Africa

Type of Resource:
Conference paper

Year of Publication:

- Trends

- Digital Literacy And Skills
- Internet Access, Affordability And Use

Author(s): Ronald Beyers and Seugnet Blignaut

Enablers: The service uses MXit, a cost effective social media based on a Wireless Application Protocol (WAP) to reach low income users primarily across Africa, though not necessarily restricted to this continent. Impact/Outcome: Statistics indicate regular use of the service over a 24 h period, with prominent peaks before and after school, intimating that users were accessing the service from the back seat of a taxi on route to and from school.


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Study Quality