Type of Resource:
Thesis

Year of Publication:
2015

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use

Author(s): Selom Kokui Akaba

The purpose of the study is to investigate E-marketing and hotel performance with emphasis on three E-marketing tools namely; website, e-mail and social media. The findings from the study indicated that Website and Social media were the most significant of the three tools analyzed. In addition, E-mails were found to be insignificant, that is, it was rarely used among Ghanaian hotel operators in communicating with customers.

URL
http://ugspace.ug.edu.gh/handle/123456789/8464

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium