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Key factors influencing the online buying decision when purchasing products in specific product categories

Type of Resource:
Journal Article

Year of Publication:
2016

Indicators:
- Enablers


Themes:
- Internet Based Entrepreneurship


Author(s): Sharon Rudansky-Kloppers

Online buying, Influencing factors. Connectivit

URL
https://www.tandfonline.com/doi/full/10.1080/20421338.2016.1258026

Region of Study:
South Africa,

Country of Study:
South Africa,

Study Quality
High