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Mobile Data Plans in Kenya: Quantifying women's access to the digital world

Type of Resource:
Policy brief

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- Challenges
- Solutions or Strategies
- Trends

- Internet Access, Affordability And Use

Author(s): Alliance For Affordable Internet

Our fndings indicate a signifcant diference between the data bundle purchasing preferences of women and men in Kenya. Women are more likely than men to buy full-cost data plans (i.e., plans with no restrictions on which sites/apps can be accessed). However, women often purchase smaller full-cost data plans (1GB or less) — likely as a result of lower relative incomes. When they do purchase full-cost plans, men are more likely to purchase larger bundles (i.e, larger than 1GB) compared to women. Policy recommendations include: Mandate the collection of sex-disaggregated data,Use Universal Service and Access Funds (USAFs) to target programmes that enable affordable access, Adequately market service-specifc and zero-rated data packages to women and Conduct further research to understand the gendered aspect of mobile data services


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