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Mobile Money Services Adoption and Customer Behavioural Intentions in Ghana

Type of Resource:

Year of Publication:

- Enablers
- Trends

- Internet Access, Affordability And Use

Author(s): Simon Amoh

 Although mobile phone adoption and usage has been increasing in Ghana, the same cannot be said about mobile money adoption and usage intentions among customers. Coupled with the low rate of adoption of mobile money, much studies has not be done on it, although a lot of studies has been done on other IT and IS innovations. This study therefore provide implication for marketing management in the telecommunication industry on the creating of much awareness on the services mobile money can perform. Key words: Perceived cost of use, perceived usefulness, social influence, perceived trust, perceived usefulness, mobile money services


Region of Study:
West Africa,

Country of Study:

Study Quality