Type of Resource:
Thesis

Year of Publication:
2016

Indicators:
- Enablers
- Trends


Themes:
- Internet Access, Affordability And Use

Author(s): Yaa Amponsah Twumasi

The main aim of this study was to assess the promotional strategies that Kasapreko Company Limited and Guinness Ghana Breweries Limited adopt for harnessing user-generated content on their digital platforms. The study revealed that, organisations use promotions and sponsorships as a way of attracting both individual and other organisations to their SM platforms.  

URL
http://ugspace.ug.edu.gh/handle/123456789/23309

Region of Study:
West Africa,

Country of Study:
Ghana,

Study Quality
Medium