Adoption and Use of Social Media in Manufacturing Firms – Some Evidence from Kasapreko Company Limited and Guinness Ghana Breweries Limited
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- Internet Access, Affordability And Use
: Yaa Amponsah Twumasi
The main aim of this study was to assess the promotional strategies that Kasapreko Company Limited and Guinness Ghana Breweries Limited adopt for harnessing user-generated content on their digital platforms. The study revealed that, organisations use promotions and sponsorships as a way of attracting both individual and other organisations to their SM platforms.
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