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The use of social media among adolescents in Dar es Salaam and Mtwara, Tanzania

Type of Resource:
Journal Article

Year of Publication:

- Enablers
- Trends

- Internet Access, Affordability And Use

Author(s): Constanze Pfeiffer, Matthis Kleeb, Alice Mbelwa and Collins Ahorlu

This paper presents findings of a mixed-methods study of young people's use of the social media as a platform for sexual health promotion Tanzania. The study used questionnaires with 60 adolescents and in-depth interviews with eight students aged 15 to 19 years in Dar es Salaam, and in Mtwara, Southern Tanzania. Findings show that youth in Dar es Salaam and Mtwara access the internet mainly through mobile phones. Facebook is by far the most popular internet site. Adolescents highlighted their interest in sexual and reproductive health, messages and updates, and links to stories, links and clips, as well as to young people. Social media is part of the fast digital development that is transforming the lives of many young people around the world. While the use of social media by youth is the focus of increased research in the North, studies of youth in the South are lacking. The way in which social media can be included in sexual and reproductive health interventions aimed at informing youth in many countries of the South remains unclear. This article presents the findings of a mixed-method study on the behavior of young Internet users and specifically social media as a platform for promoting sexual health in Tanzania.


Region of Study:
East Africa,

Country of Study:

Study Quality