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The Role of New and Social Media in Tanzanian Hip-Hop Production

Type of Resource:
Journal Article

Year of Publication:

- Enablers

- Internet Access, Affordability And Use
- Internet Or Digital Rights and Freedoms

Author(s): Msia Kibona Clark

Tanzanian hip-hop artists are finding ways to use social media and technology to both participate in social discourse and to disseminate their music. The increased reliance on alternatives to traditional media tests the power of new technology and social media to allow artists to successfully bypass established institutions and barriers. Likewise, it tests the importance of social media in creating a space for Pan African dialogues to occur, via hip-hop. One of the earliest clues that new and social media would signal revolutionary change in the dissemination of hip-hop worldwide was the launch of MySpace in 2003. By 2010 an increasing number of hip-hop artists from Tanzania had created fan pages on Facebook, uploaded videos on YouTube, and opened Twitter accounts. This research examines the ways in which hip-hop artists in Tanzania use this social media to engage audiences, the effectiveness of these strategies in the face of an increasing number of online Tanzanians, and how social media helps artists bridge barriers to Pan African dialogues with artists across Africa and the Diaspora


Region of Study:
East Africa,

Country of Study:

Study Quality