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Humour as discursive practice in Nigeria's 2015 presidential election online campaign discourse
Type of Resource: Journal Article
Year of Publication: 2015
- Internet for Democracy
Author(s): Adeyemi Adegoju and Oluwabunmi Oyebode
Given the identity construction motif that is associated with memes, agents of memes select targets outside the in-group and criticise the targets' behaviour for ideological purposes. This study examines the patterns of humour evidenced in the deployment of Internet memes (both verbal and visual) in the online campaign discourse of the 2015 presidential election in Nigeria.