Type of Resource:
Journal Article

Year of Publication:
2015

Indicators:
- Trends


Themes:
- Internet for Democracy

Author(s): Adeyemi Adegoju and Oluwabunmi Oyebode

Given the identity construction motif that is associated with memes, agents of memes select targets outside the in-group and criticise the targets' behaviour for ideological purposes. This study examines the patterns of humour evidenced in the deployment of Internet memes (both verbal and visual) in the online campaign discourse of the 2015 presidential election in Nigeria.

URL
https://www.jstor.org/stable/24815227?Search=yes&resultItemClick=true&searchText=internet&searchText=governance&searchText=in&searchText=africa&searchUri=%2Faction%2FdoBasicSearch%3Fsd%3D2013%26amp%3Bgroup%3Dnone%26amp%3Bed%3D2019%26amp%3Bfc%3Doff%26amp%3Bcty_journal_facet%3Dam91cm5hbA%253D%253D%26amp%3Bpagemark%3DcGFnZU1hcms9Nw%253D%253D%26amp%3Bacc%3Doff%26amp%3Bwc%3Don%26amp%3BQuery%3Dinternet%2Bgovernance%2Bin%2Bafrica%26amp%3BsearchType%3DfacetSearch&ab_segments=0%2Fdefault-2%2Fcontrol&seq=1#page_scan_tab_contents

Region of Study:
West Africa,

Country of Study:
Nigeria,

Study Quality
High